Bobi has been a recognizable name on the snack market in Croatia and beyond since 1964, over the years it has become a generic name for flips products in many regions. The redesign of the logo was carried out with minimal intervention in order to strengthen the already achieved recognition among people and bring it closer to the round appearance of flips.
Bobi je prepoznatljivo ime na tržištu grickalica u Hrvatskoj i šire još od 1964., kroz godine je u mnogim krajevima postalo generičko ime za flips proizvode. Redizajn logotipa izveden je s minimalnom intervencijom kako bi pojačao već postignutu prepoznatljivost kod ljudi i približio ga oblom izgledu flipsa.
Packaging design / Dizajn ambalaže: Igor Barčanac
Photo of packaging elements / Foto elemenata na ambalaži: Foto Art d.o.o. Osijek, Croatia
Photo of packaging elements / Foto elemenata na ambalaži: Foto Art d.o.o. Osijek, Croatia
